Connect with us

Hi, what are you looking for?

Financial Source ReportFinancial Source Report

Tech News

Xbox continues its push beyond consoles with new ad campaign

Vector illustration of the Xbox logo.
Image: The Verge

Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that it thinks every screen is an Xbox now. A new “This is an Xbox” campaign is launching today to position the Xbox brand as a way to play games across multiple devices, instead of just an Xbox console.

“This Is an Xbox invites people to play with Xbox across multiple devices and screens,” explains Craig McNary, senior director of Xbox marketing. “It showcases the evolution of Xbox as a platform that extends across devices, with bold, iconic, fun visuals and a light-hearted tone.”

Image: Microsoft

Microsoft’s new Xbox marketing campaign.

Microsoft has…

Continue reading…

You May Also Like

Editor's Pick

It’s time to put Semiconductors in the spotlight. NVDA is starting to trade at all-time highs again and that is likely to bring the...

Tech News

Image: World Worldcoin, the cryptocurrency / human identity network / UBI project co-founded by OpenAI CEO Sam Altman, is now known as World. Along...

Editor's Pick

Clark Neily If you haven’t seen the Netflix blockbuster Rebel Ridge, you should. Billed as a Rambo-meets-Jack-Reacher police procedural whose protagonist is triggered by...

Editor's Pick

Semiconductors sold off on Tuesday, crushing the Technology sector. But the Real Estate sector didn’t suffer a similar fate; in fact, it was the...

Copyright © 2023 FinancialSourceReport.com All Rights Reserved.