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OpenAI strikes licensing deal with the magazine giant behind People

An illustration of a glitchy pencil writing on paper.
Image: Hugo Herrera / The Verge

Dotdash Meredith, publisher of People, Better Homes & Gardens, Investopedia, Food & Wine, and InStyle, signed a deal on Tuesday with OpenAI to use AI models for its ad-targeting product, D/Cipher. In turn, Dotdash Meredith will license its content to ChatGPT.

With the partnership, OpenAI will bring content from Dotdash Meredith publications to ChatGPT, link to the articles in the chatbot, and train AI models with its articles. (Presumably, this also includes an archive of all the previous sexiest men alive.)

Dotdash Meredith and the AI company will also collaborate on new AI features for the magazine’s readers.

Dotdash Meredith will use OpenAI’s models to upgrade D/Cipher, which helps advertisers find consumers through the content…

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