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Google’s finally rolling out the Zoom Enhance camera trick it announced last year

Google Pixel 8 Pro in bay blue on a light pink background surrounded by blue plastic squares
Photo by Allison Johnson / The Verge

Apparently, turning the cliched “enhance!” meme into reality wasn’t as easy as Google might’ve initially expected. Today, the company confirmed in a blog post that Zoom Enhance is finally rolling out to the Pixel 8 Pro and will also be present on the Pixel 9 Pro, 9 Pro XL, and 9 Pro Fold at launch.

Google announced the AI-powered Zoom Enhance during last year’s Made by Google event, but we’ve made it all the way to a new generation of phones, and only now is the software feature ready for release. “When you pinch in, Zoom Enhance can intelligently sharpen and enhance the details of your images, so you can get closer than ever, even when you forget to zoom,” is how Google’s hardware chief Rick Osterloh explained the feature last October.

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