Connect with us

Hi, what are you looking for?

Financial Source ReportFinancial Source Report

Tech News

Apple’s new iPad Pro ad puts the focus back on creators

Screenshot from iPad ad featuring an actor in front of a green screen in three illustrated scenes.
The latest iPad ad is much more human-centric. | Image: Apple / YouTube

Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people’s mouths.

Titled “Worlds Made on iPad,” the minute-and-change video features actor Sofia Wylie on a green screen set. Then, the screen splits into three views, each with a different animated backdrop that evolves as she crawls, leaps, and floats through the stylized spaces. It’s a distinctly different vibe from the last one, which, uh, didn’t go down well.

That ad — titled “Crush!” — featured an array of instruments, paints, sound mixing equipment, and other artistic tools being crushed in a hydraulic press, all smashed together to create a shiny new iPad Pro. Unsurprisingly, many creators didn’t take kindly to seeing…

Continue reading…

You May Also Like

Editor's Pick

On this video from StockCharts TV, Julius assesses the quality of the breakout in the S&P 500, using sector rotation on Relative Rotation Graphs,...

Editor's Pick

It was a truncated day for the markets; over the past four trading sessions, the Indian equities continued to edge higher and ended on...

Editor's Pick

On this week’s edition of StockCharts TV‘s StockCharts in Focus, Grayson walks you through the “heart and soul” of StockCharts – Your Dashboard – and explains...

Editor's Pick

Neal McCluskey and Colleen Hroncich On May 17, 1954, something necessary but not sufficient for American liberty happened: The US Supreme Court struck down...

Copyright © 2023 FinancialSourceReport.com All Rights Reserved.