Connect with us

Hi, what are you looking for?

Financial Source ReportFinancial Source Report

Tech News

PayPal is building an ad network based on your Venmo data

Image: Hugo Herrera / The Verge

PayPal is launching an advertising platform built on a trove of customer transaction data. The company’s new advertising business will encompass purchase information and customer spending habits from PayPal and its sister app Venmo, according to The Wall Street Journal.

PayPal has brought on Mark Grether, the former vice president and general manager of Uber Advertising, to lead its advertising business. “If you’re someone who’s buying products on the web, we know who is buying the products where, and we can leverage the data,” Grether said in a statement to the WSJ. He also said that PayPal will receive shopping data from customers using its credit card in stores.

A PayPal spokesperson tells the WSJ that the company will collect data…

Continue reading…

You May Also Like

Editor's Pick

On this video from StockCharts TV, Julius assesses the quality of the breakout in the S&P 500, using sector rotation on Relative Rotation Graphs,...

Editor's Pick

It was a truncated day for the markets; over the past four trading sessions, the Indian equities continued to edge higher and ended on...

Editor's Pick

On this week’s edition of StockCharts TV‘s StockCharts in Focus, Grayson walks you through the “heart and soul” of StockCharts – Your Dashboard – and explains...

Editor's Pick

Neal McCluskey and Colleen Hroncich On May 17, 1954, something necessary but not sufficient for American liberty happened: The US Supreme Court struck down...

Copyright © 2023 FinancialSourceReport.com All Rights Reserved.