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How Netflix turned from chasing HBO to signing a deal with WWE

Illustration of the Netflix wordmark on a red and black background.
Illustration by Nick Barclay / The Verge

Netflix isn’t just programming content only a small group of people would like — it’s intent on having a little something for everyone. During an interview with The New York Times, Netflix co-CEO Ted Sarandos says he regrets comparing Netflix to HBO and its more limited selection of content in the past.

Here’s the quote, published in this 2013 GQ profile of Reed Hastings:

His dream project: a Netflix series created by Warren Beatty. “He’s great in long form,” Sarandos says. “His only problems have been when he’s constrained.” Sarandos is also warming up Jodie Foster, who directed an episode of Orange Is the New Black. “The goal,” he says, “is to become HBO faster than HBO can become us.” His seductive pitch to today’s new breed of TV…

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