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Apple reportedly gives up on its MicroLED dream for now

The Apple Watch Series 8 on a reflective pink mirror
Photo by Amelia Holowaty Krales / The Verge

Apple is scrapping plans to build a MicroLED display for the Apple Watch, according to a report from Bloomberg’s Mark Gurman. The company reportedly stopped working on the display “around the same time as the company’s decision to cancel work on a self-driving car,” writes Gurman, after finding it too costly and complex to develop.

This corroborates an earlier rumor from Apple analyst Ming-Chi Kuo, who said the company canceled the in-house MicroLED display because “the production costs are too high to make it economically viable.” As a result of the project’s discontinuation, Apple cut “several dozen” engineering jobs, some of which were at the company’s own screen manufacturing facility in California, Bloomberg reports.

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