Connect with us

Hi, what are you looking for?

FinancialSourceReport.comFinancialSourceReport.com

Tech News

TikTok’s podcast boom might be a bust

Photo illustration of the Capitol building under the TikTok logo with a slash through it.
Cath Virginia / The Verge | Photos from Getty Images

This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more.


The common wisdom goes that video is the key to podcast discovery: you take the juiciest clips from your show, hope one goes viral every now and then on TikTok, and then that wider (and younger) audience becomes your new listeners. Uncah jamz is the prime example of this, sending a bunch of new attention to Call Her Daddy. But even podcasters who have cracked the code on TikTok have found the relationship between on-app engagement and actual listening to be weak, at best.

That issue may soon be moot. Last week, seemingly out of nowhere, the US House of Representatives passed a bill that would force Chinese company ByteDance to sell…

Continue reading…

You May Also Like

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave shares a brief history of Bitcoin halving and relates it to the short-term and long-term technical...

Editor's Pick

More units of public debt mean weaker productive growth, higher taxes, and more inflation in the future. All three are manifestations of a slow-burn...

Tech News

Image: Bluesky Bluesky is apparently ready for a bigger challenge. It says it’s allowing heads of state to sign up now, a little over...

Tech News

The Dbrand Ghost Case for the iPhone 15 Pro. | Image: Dbrand Dbrand is scrapping plans to fix its anti-yellowing Ghost Case, but not...