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TikTok’s latest feature lets users make AR filters

TikTok effect tool in the app showing the ability to create filters.
Image: TikTok

TikTok users will now be able to create video effects right in TikTok without downloading another app. The company announced the new mobile editing feature, available now globally, in a blog post today.

AR effects are a big part of TikTok culture — they spawn challenges, viral games, and essentially a whole genre of content. But up until now, creators had to use a separate program called Effect House to make filters for the app.

In the TikTok mobile app, users can work off of filter templates and experiment with more than 2,000 assets to use in their effects. They’ll also be able to add interactivity in filters that’s triggered through movements like tapping the screen, winking, smiling, and more.

Though filters have always been…

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