Netflix is pushing back its plans to crack down on password sharing in the US until sometime before July. In an earnings report released on Tuesday, the streamer says it “shifted out the timing of the broad launch from late Q1 to Q2.”
Earlier this year, Netflix committed to cracking down on password sharing “more broadly” toward the end of the first quarter of 2023. While it did roll out new anti-password sharing rules in Canada, New Zealand, Portugal, and Spain in February, these rules never reached the US.
Now, Netflix says that it’s “pleased with the results” of its paid sharing implementation in these four countries so far and that it has helped build up Canada’s paid subscriber base, which is “now growing faster than in the US.”